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Selfridges, the UK's second-largest department store chain, announced that it will stop selling water in plastic bottles in its restaurants and food court shops.
The measure - adopted from a collaborative strategy with the London Zoological Society and the Coalition of Marine Reserves - aims to join the fight to avoid pollution by plastic waste in the oceans and encourage the chain's customers to decrease their use of plastic bottles.
In 2014, Selfridges sold 400,000 plastic bottles.
“We are going to encourage people to think twice about using plastic water bottles, the ones that ultimately end up as waste destroying our beautiful oceans,” said Selfridges Vice President Alannah Weston.
For his part, the director of the conservation program of the Zoological Society of London, Jonathan Baillie, recalled that the amount of plastic waste that reaches the sea is increasing and affects both large animals and smaller beings .
- Almost 400 million tons of plastic are produced each year in the world, and of that total only 10% is recycled.
- About 8 tons of plastic waste reach the sea annually.
- Recently, researchers and filmmakers were able to record plankton feeding on plastic for the first time.